Pao Salcedo
Game Curator

Favorite Coolmath Games: Powercut, 8 Ball Pool
Pao is an advertising copywriter turned game producer. A graduate of the NYU Game Center's Game Design MFA program, he has over 9 years of experience playing, testing, and curating games in an academic or professional setting.
As a Senior Game Producer at Coolmath Games, Pao has created comprehensive game design documents for experienced external developers and translated them into launched games, such as Rock Paper Scissors, Pirate Battle: Ships Ahoy, and Tag.
He has licensed over 100 games and counting for CoolmathGames.com (including Tiny Fishing, Slice Master, and Duck Duck Clicker) and the Coolmath Games mobile app.
Before Coolmath Games, Pao worked at Computer Lunch, developers of the hit mobile games Cell to Singularity and Mama Hawk. He researched historical tidbits for Cell to Singularity and wrote write-ups for limited-time events. He also wrote in-game text and copy for Mama Hawk, and store descriptions for the App Store and Play Store.
Prior to that he was briefly a playtester for one of the most successful tabletop RPG Kickstarters ever.
In a previous life, he was a creative copywriter in multinational ad agencies in the Philippines.
Outside the hallowed, equation-filled halls of Coolmath Games, he is playing old JRPGs, trying to catch up to the latest One Piece volume, and experimenting with his lola's adobong manok recipe.
WORK EXPERIENCE
- COOLMATH GAMES | Senior Game Producer
2019 – Present - COMPUTER LUNCH | Game Researcher
Apr – Jun 2019, Sep 2022 - KICKSTARTER RPG | Game Tester
Apr 2019 - COMPUTER LUNCH | Game Design and Copywriting
Jun – Aug 2017 - LEO BURNETT GROUP MANILA | Creative Team Head
May 2014-May 2016 - TBWA\SANTIAGO MANGADA PUNO | Copywriter
June 2010 – April 2014
EDUCATION
- NEW YORK UNIVERSITY, USA, MFA Game Design
- ATENEO DE MANILA UNIVERSITY, PHILIPPINES, BS Business Management
- ÉCOLE SUPÉRIEURE DE COMMERCE, PAU, FRANCE, Int’l Management Program
CONFERENCES ATTENDED
- Game Developers Conference 2023
- Indiecade 2017, 2018
- PlayNYC 2018, 2021
- Waffle Games 2018
Games Reviewed By Pao Salcedo
Hex and Strings
July 31, 2023Stretch the string and connect the nodes! Secure each node with the right number of strings. Each string must have a unique path. Can you weave your way through all 50 levels?
Biome Conquest
July 25, 2023Drop your tiles and conquer the realm! Play against friends or the computer in this empire-expanding, number-crunching strategy game.
Scalak
July 17, 2023Place each shape back where it belongs! Drag the shapes into their proper places across a variety of intricate levels.
One Way
July 14, 2023You're a blue data point trying to escape a digital dungeon. The administrators have banned downward movement... Can you outsmart them?
Handshakes
July 13, 2023Go out of your way to shake hands! Move through winding halls and dangerous doors to find your friend. Try not to lose your hand while you're at it...
Yarn Untangle
June 27, 2023These threads are all tangled, it's a cat-astrophe! Untangle the yarn and make sure each thread turns pink so it doesn't overlap.
Slide Fit
June 23, 2023Every node has its block! Swap the blocks until they match the correct colored node. Don't get a mental block while moving the blocks!
OXXO
June 22, 2023In this relaxing puzzle game, no shape should stand alone. Slide matching shapes until all of them are connected!
Notebook Jam
June 19, 2023This puzzle is a real page-turner! Flip through the pages and grab the green envelope and all the paperclips.
Maze Dog
June 13, 2023Your flying friends are missing! Bark, dig, and explore to find them all and return them to their nests. Don't forget to eat all the snacks!