Pao Salcedo

Favorite Coolmath Games: Powercut, 8 Ball Pool
 

Pao is an advertising copywriter turned game producer. A graduate of the NYU Game Center's Game Design MFA program, he has over 9 years of experience playing, testing, and curating games in an academic or professional setting.

As a Senior Game Producer at Coolmath Games, Pao has created comprehensive game design documents for experienced external developers and translated them into launched games, such as Rock Paper Scissors, Pirate Battle: Ships Ahoy, and Tag.

He has licensed over 100 games and counting for CoolmathGames.com (including Tiny Fishing, Slice Master, and Duck Duck Clicker) and the Coolmath Games mobile app.

Before Coolmath Games, Pao worked at Computer Lunch, developers of the hit mobile games Cell to Singularity and Mama Hawk. He researched historical tidbits for Cell to Singularity and wrote write-ups for limited-time events. He also wrote in-game text and copy for Mama Hawk, and store descriptions for the App Store and Play Store.

Prior to that he was briefly a playtester for one of the most successful tabletop RPG Kickstarters ever.

In a previous life, he was a creative copywriter in multinational ad agencies in the Philippines.

Outside the hallowed, equation-filled halls of Coolmath Games, he is playing old JRPGs, trying to catch up to the latest One Piece volume, and experimenting with his lola's adobong manok recipe. 

 

WORK EXPERIENCE

• COOLMATH GAMES | Senior Game Producer
  2019 – Present
• COMPUTER LUNCH | Game Researcher
  Apr – Jun 2019, Sep 2022
• KICKSTARTER RPG | Game Tester
  Apr 2019
• COMPUTER LUNCH | Game Design and Copywriting
  Jun – Aug 2017
• LEO BURNETT GROUP MANILA | Creative Team Head
  May 2014-May 2016
• TBWA\SANTIAGO MANGADA PUNO | Copywriter
  June 2010 – April 2014

EDUCATION

• NEW YORK UNIVERSITY, USA, MFA Game Design
• ATENEO DE MANILA UNIVERSITY, PHILIPPINES, BS Business Management
• ÉCOLE SUPÉRIEURE DE COMMERCE, PAU, FRANCE, Int’l Management Program

CONFERENCES ATTENDED

• Game Developers Conference 2023
• Indiecade 2017, 2018
• PlayNYC 2018, 2021
• Waffle Games 2018